Keep it simple, silly

After a period of parabolic growth and new product releases on the horizon, Emerald Energy needed to recalibrate their brand strategy to alignt their teams and position them in an increasingly busy energy efficiency category. We worked with their marketing and executive team to craft a straegy that gave the business a new shared North Start and a framework to build concistent comms.

“      The workshop process itself was a highlight. It not only generated a strong strategic foundation but also created alignment across the team. It gave us a shared language and a set of guiding principles we now use every day—across website content, campaigns, B2B collateral and internal communications. Even our onboarding process now has a stronger, clearer structure.      “

With 20-years in operation and a profitable, growing business, High Street Underwriting wanted to buld a brand that would allow them to keep growing for decades to come. We helped them strip the brand back to its core and build out a strategy and creative platform that will allow them to keep building long into the future.

“      I have an unwavering confidence in the direction for every new project, and it doesn't feel like I'm having to reinvent the wheel each time.     “

With a growing audience and engaged community, Women to Wealth wanted to create a foundation that would support them through the next phase of their growth. Working with founders Nic & Jen, we helped them dig deep and articulate their purpose and positioning in a powerful and provocative tone of voice.

“      Working with Chris and Talu Agency has been a game changer for Women to Wealth. In a world that seems to be overflowing with AI-generated content and disconnected messaging, Chris helped us cut through the noise and 'same same', and actually find our true voice. For us, it was gaining enormous clarity on our big picture... Our tone, our message, and what we stand for. For the first time we felt like someone truly got us. Pulling out of us what we could see and feel and turning it into brand clarity. He helped us articulate who we are as an impact-driven business in a way we had struggled to do on our own. Chris helped us see our business through a deeper lens, one that brought more meaning, connection, and resonance to everything we do.      “