DIY Brand Strategy with Premise-AI

Cost-effective, effective brand strategy for founders and marketers.

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Achieve Stakeholder & Team Alignment

Premise-AI empowers you to engage your stakeholders to ensure everyone is pulling in the same direction.

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Improve Marketing Effectiveness

Premise-AI helps you create marketing comms with more punch to attract and convert more customers.

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Create Brand Consistency

Presmie-AI enables you to build a cohesive and consistent brand experience that lives long in the memory of your audience.

Human Centric. AI-Enhanced.

Premise-AI is a digital product that guides you through the Premise Framework step-by-step, with AI-facilitated tasks and workshops to keep you on track.

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Catapult your brand for just $199

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The Premise Framework

Premise simplifies Brand Strategy to make it easy to understand, execute and implement.

Purpose

Person

Position

Personality

Purpose

Your North Star - the reason you exist beyond product and profit.

Person

The person you seek to serve - their fears, desires and aspirations.

Position

An idea to differentiate you beyond features, benefits and tactics.

Personality

A blueprint for how to show up in positive, memorable ways

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Interactive Experience

Premises-AI helps you workshop ideas, refine your thinking and articulate your Brand Strategy succinctly.

Dig Deep

Frameworks are great, but digging deep to uncover insights and truly understand who you are, is essential to building an effective brand strategy. Premise AI encourages you to slow down and chew your ideas before you move on, ensuring each pillar stacks effectively.

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Pressure Test

No matter what question you’re trying to answer, the first answer is rarely the right one. Premise AI pushes back on your ideas and input to pressure test your thinking, ensuring it is considered and robust.

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Dig Deep

Frameworks are great, but digging deep to uncover insights and truly understand who you are, is essential to building an effective brand strategy. Premise AI encourages you to slow down and chew your ideas before you move on, ensuring each pillar stacks effectively.

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